Maximising the value of user reviews
This Econsultancy article about how Amazon made $2.7bn with one small tweak offers an excellent insight and short analysis of the value of constantly fine-tuning user experience to make the best of your content. This is particularly pertinent to user generated content which can vary hugely in it’s quality and value to other users. The article also demonstrates that content requirements change over time. In this case, as the number of comments grow they initially become useful but then after a certain amount it becomes difficult for a user to know which ones are valuable. Other similar scenarios may be to promote proven “respected” reviewers over others or to recognise that some products change over time too and therefore the respective reviews may have differing value.








