Skittles.com perseveres with new approach
We’ve been following the progress of the relaunched Skittles site with interest to see if they’d be sticking with their relatively brave approach to creating a web experience relying almost exclusively on utilising the big destination sites such as YouTube, Facebook, Flickr, etc. The site itself doesn’t offer much that’s new except for the blatant approach to exposing the underlying web properties and a quite nifty [though also not new] use of a floating Flash ‘controller’ to keep it all together. Wonder how long this will last and/or if other brands will follow suit.








