The elements of the mobile user experience
A piece of work created at the MEX Conference in May shows the interesting, if unsurprising, disconnect between what mobile operators and the end consumer see as key elements of the mobile user experience. The mobile user experience is intricately complex… hardware/devices, network connectivity, differing usage requirements between users, content and services, billing, enablers, marketing/branding, etc. Whilst it seems unlikely that the ‘building blocks’ in the MEX diagram would ever be identical on both sides, it is hoped that they might one day be complimentary. Until the mobile industry adapts and recognises this it appears that mobile user experience will continue to disappoint many consumers for a variety of reasons.
NOTE: If the title to this piece, and perhaps that of the original MEX content, seem familiar then you’re probably thinking of the excellent book by Jesse James Garrett, The Elements of User Experience.








