IKEA Facebook campaign
There’s so much noise at the moment about which circumstances social networks should be considered a relevant customer communication channel that it’s nice to come across really successful executions as examples. The IKEA Facebook campaign to promote their new Malmo store is one such example, developed by Swedish agency Forsman & Bodenfors. By encouraging user’s to share pictures from the profile page of the Malmo IKEA Store Manager, user’s are effectively personally endorsing the IKEA products to their network of friends.
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