Why ‘made for mobile’ is better than just viewing the web
Something I’m often asked is “What’s the point of building a mobile-specific internet experience when many new phones have the capability to browse full websites?”. [Or even worse, people usually say "my iPhone" rather than "many new phones"]. I’m a strong believer that a mobile-specific service will always provide a better user experience than merely viewing a web-oriented one on a capable device. Even though there are a number of technical reasons to consider [connection speed, screen size, processor speed, lack of rich-media support, etc] there are far greater and more impacting user-focussed reasons, including user context, use of mobile enablers, stronger likelihood of task-oriented activity, appropriate interface design and navigation approaches. The summary from mobiThinking in The mobile Web is dead… Long live the mobile Internet explains some of the reasoning in more detail.








