Intelligent highlighting in search results
Google seem to be all about continual iteration and roll-out of small new features these days. Whether it’s visual tweaks to make the search box more obvious on their homepage, helping computers understand language or adding subtle intelligent enhancements to the search results. In the latter case, searching for “empire state height” would have highlighted “…the height of the Empire State building is…” whereas for relevant information types it will now highlight “…the Empire State building is 1250ft (381m) to the top…”.
I guess when your core website is the most used site in the world and revolves around two pages [or increadingly one page due to the initial search box being built into browser interfaces... it took me weeks to notice the visual effects on the Google homepage] you’ve got a lot of scope to continually iterate and refine the experience.








