The Kin snubs its kin
Seeing as the website for Microsoft’s new social focussed mobile - the “Kin” - is very media rich, you might have assumed it would be delivered using Silverlight, Microsoft’s own rich media technology. It’s a bit surprising therefore to find that it’s a Flash site. Surely there must be an internal directive somewhere in Microsoft that states that any rich-media microsite delivered internally or externally should be built in Silverlight rather than Flash? To be honest, we’ve done nothing with Silverlight as yet and I don’t expect us to in the near future, not least because Flash is continuing to make strides into other platforms [despite the current gripe with Apple], but if even Microsoft aren’t pushing their own technology then how’s it going to make any dent in Flash’s dominance?








