Facebook username goldrush starts tomorrow
There’s been a fair bit of fuss recently about the launch of a new Facebook feature which by all accounts is a standard part of pretty much every other well known web service [Myspace, Flickr, Twitter, etc]. From tomorrow [June 12th] Facebook will be allowing users to create usernames, and hence a more friendly url to their page. For instance, where a facebook page used to be accessed at facebook.com/profile.php?id=xxxxx it will now be accessible at facebook.com/username. This is clearly of high value to the increasing number of businesses and marketeers using Facebook as a primary communication channel, and is also a much nicer method for those of us used to one identity online. Recognising the issues of squatting and trademarking by introducing such a feature after launch, Facebook have also taken steps to add trade mark protection, further acknowledging the growing value of Facebook as a commercial tool.
