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IKEA Facebook campaign

There’s so much noise at the moment about which circumstances social networks should be considered a relevant customer communication channel that it’s nice to come across really successful executions as examples. The IKEA Facebook campaign to promote their new Malmo store is one such example, developed by Swedish agency Forsman & Bodenfors. By encouraging user’s to share pictures from the profile page of the Malmo IKEA Store Manager, user’s are effectively personally endorsing the IKEA products to their network of friends.


By ben on November 25, 2009 /      / Link to this item /
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April 30, 2009

Guardian available solely via Twitter

OK, OK. So I’m 29 days late in noticing the Guardian’s announcement that it is switching it’s format from broadsheet to Twitter but it’s amusing nonetheless and, even though as soon as I click ‘Publish’ this post will be syndicated to Twitter, it’s a reminder that in comparison to 188 years of print some of the current “can’t do without” web services really are just little toddlers.

March 27, 2009

Friday fun: Dolphin 2.0

Dolphins. Apparently the second most intelligent creatures on the planet. In an almost perfect animal therefore, where might you make improvements? Remove their restriction to water? Enable a few more sounds than just squeaks and clicks? Bring out a pink version? Style over function one might suggest.

By ben /     / Link to this item /
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March 18, 2009

Grabbing Gordon

In our latest Flash game you can overcome the current financial doom and gloom by helping Gordon save the banks. And if that doesn’t work you might just be able to raise yourself a few quid by selling your old phones back to Fonebank.com. This topicalĀ  Flash game builds on a simple “grab the object” game concept and adds topical sound bites and jokes. Developed completely in Actionscript 3 and including a physics engine for realistic effects, after playing the game you can share the game easily using social networks and bookmarking tools, challenge a friend by email to beat your score or value your old phones at Fonebank.com.

January 9, 2009

Labour Party viral marketing

Amusing viral from the Labour Party featuring the WebCabinet (Shadow version).

December 18, 2008

Pomegranate phone includes the kitchen sink

Forget Smartphones. The Pomegranate has to be the first Geniusphone. Someone should have told them that they only have to include everything but the kitchen sink.

By ben /     / Link to this item /
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November 6, 2008

Another of those ‘photo a day’ things

It’s been done before of course - taking a photo of yourself each day and then stringing them together to make a “me through the years” video clip - but the amazing thing about this one is that the guy started it in 1991. For a start that shows a major if somewhat worrying level of commitment. Furthermore, 1991 was well before the rotating still camera effect was hailed as the big new thing when the Wachowski brothers did it in The Matrix in 1999.

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Common is an interactive agency. We design and develop excellent user experiences for the web, mobile and other digital platforms. Our work includes ecommerce websites, mobile flirting services, flash games, streaming video, content management systems and a lot of thinking.

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