Our approach is different to many new media agencies due to our product design background. Our user-centred design process assures that, in addition to defined business goals, the user is considered at every stage of the design and development.
Whether working on a new product or a redesign, we work with our client's customers in mind. If necessary, we can help our client in this definition, utilising current data or via new research. Depending on the scale of the project, during the design phase we can then validate the concepts with real users and iterate the results into the final design.
Processes that we use to ensure we stay 'user centred' include...
Of course, some design challenges require rich and immersive creative solutions and others require that the user is able to complete a goal or task. The above processes are of most value when creating functionally complex interfaces but whenever applied will always help to ensure our solutions deliver excellent user experiences, and ultimately customer satisfaction.
So, what is user-centred design?
'User centred' is a method of designing that provides methods or tools to allow the designer to consider the end-user needs throughout the design, as opposed to relying on the designer's personal subjectivity.
One of the best methods to do this is to extract the digital product into different elements such as 'visual design' and 'architecture'. Our favourite description of this is Jesse James Garrett's The elements of user experience.